Art Power-Up for 2015
After a very busy fall, I took two weeks off over the holidays, and focused on a refresh for my art business. I read a couple books about cultivating creativity and an excellent art business book (Art, Inc. by illustrator Lisa Congdon) which helped me define some art business goals for the new year. Mostly I want to generate a higher percentage of income from selling my work. I sold well in shows last year, but I want to maximize my ability to sell directly to collectors.
It has been really exciting to have so much time to focus solely on what I want to do next with my art. I highly recommend that all artists do this now and then to assess where you are and what you should do next to expand both your creative process and your art business.
A few of these goals are:
Finish painting a stack of 10 watercolors to photograph, and then have giclée prints made
I am making progress, have completed 4 paintings. It’s challenging to fit them in around work and consulting projects, but I have been able to carve out chunks of time each week to work.
Research new channels to sell my original paintings, limited edition prints, open edition prints and art licensing for a variety of projects in order to expand my income stream from my work
- I did some pretty exhaustive comparisons (which I will write about next time) and have narrowed it down to these: http://www.saatchiart.com/ and http://nuvango.com/
- And I will sell directly through this website. Sign up on my email list if you want to know when my prints and original paintings go up for sale.
Launch a new website with e-commerce capability with an art blog that will be the anchor of my online community
- I am partway there - I chose Squarespace, a hosted template-based platform popular with artists thanks to their clean designs. I created my old site from scratch using Dreamweaver. Having worked on some of the newer template based sites for clients, I realize it’s just a lot faster for me to use one of these platforms. I like the ease of Wix better than Squarespace, but my research showed Squarespace is better for SEO and more robust E-commerce tools. The “Shop” page will launch once I have a few more paintings done, photographed and can get the prints made.
Use and expand my social media marketing skills to build awareness, get feedback, and promote my work
- I started new Twitter and Instagram accounts based on my actual name instead of a nickname. Better for branding, woot! Will be migrating my Twitter followers from @witheroney to my new account @gayle_mahoney over the next few weeks.
- Started pumping life into my flatlined Facebook business page… I only had 25 followers there and mostly use my personal page for my biz, but time to revive that puppy. Still getting into the habit of posting there regularly.
- Still need to work on Pinterest… having the pics of the new work will help.
Please let me know how you like the site, if you have any problems or suggestions about my new website!