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Love making the work but hate the business side of being an artist? Beefing up your business skills will help take some of the pain out of the process! Ideal for artists at every career stage, the course will help you find strategies to move your art business to the next level.
• Small business nuts and bolts: Registering your business, tax ID number, opening a business bank account
• Getting organized - tools for tracking inventory, expenses and overhead
• Protecting your property - registering copyrights, tips for sharing images, knowing your rights, insurance
• Time management and productivity for artists
• Creating an artist business plan (class includes template created especially for artists)
• Portfolio development and strategy
• Pricing your work for profitability
• How to find the right market for your work and diversifying sales for regular cashflow
• How to present your work to galleries
• Defining the artist’s brand and the power of artists’ stories
• Web platforms for artists, using print and social media effectively
• Pitfalls, obstacles and things that fall through cracks - How to avoid them
• Artist grants and residencies
• Plus guest speakers - professionals in the art field

I am offering two sessions this summer:

Art Business Bootcamp at Studio Montclair

Six Wednesdays, 7-9 pm, June 5, 12, 19, 26; July 10, 17*
Studio Montclair @KW, 237 Lorraine Avenue, Montclair, NJ 07043
Studio Montclair members: $195, nonmembers: $225
*Dates to be confirmed - email susanna@studiomontclair.org to reserve a spot!

Art Business Bootcamp at Peters Valley


Intensive two-day workshop at Peters Valley
Saturday and Sunday August 24-25

Tuition: $335 (lunch is included) Studio/Materials Fee: $10
Click to register

Questions? Email me at gayle@gaylemahoney.com


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Build An Artist’s Website Using Squarespace

Two-day workshop

Two Saturdays (with homework in between): June 8 and 15, 10am - 4pm
Studio Montclair members: $300, nonmembers: $325

Studio Montclair @KW, 237 Lorraine Avenue, Montclair, NJ 07043
This intensive, hands-on course will guide you in creating your own professional artist website with a beautiful design, clean and compelling content, with shopping cart option. Squarespace is a powerful, easy-to-use web platform designed with artists and creative entrepreneurs in mind. This is a great workshop for those starting from scratch on their sites, or looking for extra training on a Squarespace site they already have.

Your website will include: Home page, Portfolio(s), Artist Statement, Artist Bio, Blog, Contact. Optional: Artist Resume/CV, Links page, shopping cart if you want to sell through your website.


Email susanna@studiomontclair.org to reserve a spot!

Business Bootcamp private consultation
40.00

One-on-one consultation with instructor Gayle Mahoney. She will assess the components of your art business and make recommendations just for you about setting up your finances, finding the right market for your work, and pricing and marketing your work.

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